Tips, tools, and frameworks to help real estate agents, CEOs, and marketers boost traffic and conversions with smarter SEO.
Last updated: October 12, 2025 Introduction Schema markup is structured data that tells Google and AI systems exactly what information appears on your pages. Instead of Google guessing whether text on your site is a price, address, or agent name, you label it clearly. That clarity helps search engines display your listings and profile information…
Last Updated: October 2025 Real estate is local. Buyers search for homes in specific neighborhoods. Sellers want an agent who knows their street. Yet most agents compete on impossible national keywords while local SEO—the discipline that captures high-intent, geographically-constrained searches—remains underutilized. The reality is clear: 76% of people who perform a local search on a…
Last updated: September 1, 2025 Google reports that 76% of people who search for something nearby visit a business within a day (Think with Google) — for real estate, that “visit” is often a call, message, or showing request. For real estate professionals, this means your Google Business Profile often serves as the first impression…
Last updated: August 23, 2025 Introduction Picture this: A potential client searches “real estate agent near me” on Google. Your competitor appears at the very top of the results with a green “Google Verified” badge, professional headshot, and five-star reviews. Meanwhile, your traditional Google Ad sits buried below the fold. This scenario plays out millions…
When a buyer searches “best realtor near me,” they’re not just browsing—they’re deciding who to call. If you’re not in Google’s local map pack, you’re invisible to nearly 9 out of 10 prospects who rely on these listings to find their agent. Here’s the reality: 4 in 5 consumers use Google Search to find local…
Right now, as you’re reading this, someone in your market area is searching “homes for sale near [your neighborhood]” on their phone. They’re pre-approved, motivated, and ready to work with an agent this week. The question isn’t whether this search is happening (it is, every few minutes). The question is: are YOU the agent they’re…
If you’re looking for a complete google business profile for real estate agents guide, this breakdown will help you rank higher in 2025 and convert more local leads. When a buyer searches “best realtor near me,” they’re not just browsing—they’re deciding who to call. If you’re not in Google’s local map pack, you’re invisible to…
The $50 Billion Marketing Opportunity Your Competitors Are About to Steal Location-based marketing spend reached $38.7 billion globally in 2024, with Statista projecting growth to $87.4 billion by 2028. Yet most businesses still blast generic messages to entire zip codes, hoping someone bites. Here’s what’s happening while you read this: A potential customer walks past…
If you’re a real estate professional who’s been watching your website traffic plummet over the past year, you’re not alone. The ground beneath our feet has shifted dramatically, and many agents and brokers are struggling to understand what happened to their once-reliable stream of organic leads. Here’s the reality: Google’s AI Overviews have fundamentally changed…
Are you tired of staring at empty units while your competition stays fully booked? You’re not alone. After helping hundreds of property managers transform their businesses, I’ve discovered the exact tenant lead generation system that separates thriving landlords from those struggling with chronic vacancies. Picture this: It’s Monday morning, and instead of panicking about three…
