Last updated: February 20, 2026 Why Most Texas Agents Are Invisible Online Google local SEO for Texas real estate is the highest-ROI lead generation channel most agents completely ignore. Over 97% of homebuyers start their search online, according to the National Association of Realtors, yet most Texas agents pay $181–$223 per Zillow connection in major…
Last updated: February 16, 2026 Texas real estate professionals face a harsh reality in 2026: lead costs are climbing faster than commissions, and most agents have no idea if they’re actually making money on their marketing spend. You might see headlines about $20 Facebook leads or $60 Zillow connections, but those numbers tell you nothing…
Last updated: February 12, 2026 This is not a promotional review. This is a financial and operational audit of Zillow Premier Agent for Texas agents in 2026. You’re considering Zillow Premier Agent in Texas, and you want the truth about costs, performance, and profitability. Smart move to research first. Here’s what most agents discover too…
Last updated: February 10, 2026 Texas housing demand has stalled despite mortgage rates stabilizing around 6.5-7% throughout 2024-2025. Rates stopped their volatile climb, yet buyers remain cautious, inventory keeps rising, and days on market stretch longer each month. The core issue isn’t rate movement—it’s affordability. Rates at 6.5-7% still represent double the pandemic-era 3% norm….
Last updated: February 9, 2026 If you’re a Texas real estate agent, you’ve felt the ground shift beneath your feet. The Texas MLS rule changes that rolled out through 2024 and into 2026 represent the most significant operational transformation in decades. Compensation fields vanished from your MLS overnight. Buyer agreements became mandatory before showings. And…
Last Updated: February 7, 2026 Texas real estate agents face the most significant regulatory transformation in decades. Between January 2025 and January 2026, the Texas Real Estate Commission (TREC) implemented sweeping TREC contract changes affecting every residential transaction in the state. These updates stem from three converging forces: the National Association of REALTORS® settlement pushing…
Last updated: February 5, 2026 The rules around real estate commissions in Texas changed more in the past 18 months than in the previous two decades. If you’re a broker weighing your firm’s compensation structure, or an agent trying to decide which brokerage model makes sense for your career, you’re navigating a fundamentally different landscape…
Last updated: February 5, 2026 Are Texas buyers still paying their agents the same way they did before 2024? Not exactly. The National Association of Realtors settlement fundamentally changed how buyer agent commission Texas transactions work, but most buyers don’t understand what really changed versus what stayed the same. Here’s the reality: buyer agents in…
