Homes.com vs Zillow 2025: Real Costs, Lead Quality, CPL, CPA, Who Wins When
Last updated: September 7, 2025 Homes.com vs Zillow 2025: this guide tests costs, CPL, CPA, lead quality, and speed so you know who wins when in real markets. TL;DR: Homes.com wins on cost per closing at high volume ($889 vs $1,379), while Zillow beats on speed to first response (12 minutes vs 47 minutes). Listing…