Last updated: August 27, 2025 Methodology & Sources We calculate Cost-per-Closing (Cost/Close) using current public pricing wherever available. Because vendor pricing varies by ZIP and competition, treat our numbers as worked examples—then model your market with the calculator. Formula: CPC (Cost/Close) = [(Platform fees + CRM/overhead) over test window] + [(CPL × leads generated)] +…
The NAR settlement was supposed to kill buyer-agent commissions. Instead, they’re quietly making a comeback — and if you’re not adapting now, you’re already behind. While competitors panic about fee negotiations and transparency requirements, smart brokers and agents are capitalizing on a surprising market shift. Buyer-agent commissions have not only recovered from their post-settlement low…
Last updated: August 24, 2025 Disclaimer: This article provides general education and is not legal advice. Always consult your state association and counsel. The real estate landscape has transformed dramatically in 2025, and nowhere is this more evident than in buyer representation agreements. Understanding buyer representation agreement duration has become critical for brokers and agents…
Last updated: August 24, 2025 The way NYC buyers compensate their agents changed in 2024–2025. MLSs stopped publishing offers of compensation, written buyer-rep agreements became standard before touring, and NYC’s REBNY RLS aligned by removing compensation fields and formalizing buyer-rep requirements. For the first time, NYC homebuyers directly negotiate and pay their buyer agent flat…
Last updated: August 24, 2025 60-Second TL;DR: The Three Must-Know Rules Golden Rule: Any live tour (in-person or virtual) with a buyer requires a signed written agreement first—no exceptions, per NAR Written Buyer Agreements policy. 🎯 FREE RESOURCE: Download our complete 2025 Compliance Checklist PDF – One-page reference with all requirements, penalties, and safe practices….
Last updated: August 23, 2025 Introduction Picture this: A potential client searches “real estate agent near me” on Google. Your competitor appears at the very top of the results with a green “Google Verified” badge, professional headshot, and five-star reviews. Meanwhile, your traditional Google Ad sits buried below the fold. This scenario plays out millions…
Last updated: August 22, 2025 What Changed in NYC Buyer Representation • Written buyer agreements are required before any tour, in person or virtual, for MLS and RLS participants. • Compensation must be agreed in writing up front. It is negotiable and not set by law. • Offers of compensation are no longer shown on…
When a buyer searches “best realtor near me,” they’re not just browsing—they’re deciding who to call. If you’re not in Google’s local map pack, you’re invisible to nearly 9 out of 10 prospects who rely on these listings to find their agent. Here’s the reality: 4 in 5 consumers use Google Search to find local…
TL;DR: 10 Must-Have Elements for High-Converting Home Valuation Pages Quick Checklist for Busy Agents & Brokers: ✅ Compelling headline with benefit + timeframe (“Get Your Home Value in 60 Seconds”) ✅ Multi-step form (address → property details → contact info ✅ Trust signals (testimonials, years of experience, privacy guarantees) ✅ Mobile-optimized design with fast loading…
Last updated: August 16, 2025 Your real estate lead generation budget could be bleeding money right now, and you might not even know it. While you’re focused on getting more leads, the agents who actually build wealth focus on something different: cost per profitable closing. Here’s what separates successful real estate professionals from those who…
