Last updated: September 1, 2025 Realtor.com vs Zillow leads in 2025—this guide shows real costs (ZPA/Connections vs Flex/ReadyConnect), what agents report on lead quality, and…
Last updated: August 31, 2025 Picture this: You close a $400,000 home sale and earn a $12,000 commission. Then you write a $4,800 check to…
Last updated: September 1, 2025 Google reports that 76% of people who search for something nearby visit a business within a day (Think with Google)…
Last updated: August 31, 2025 Agent spend varies widely; surveys show many agents spend $0–$250 monthly on lead generation, while growth-focused teams often budget $600–$1,000…
Last updated: August 27, 2025 Methodology & Sources We calculate Cost-per-Closing (Cost/Close) using current public pricing wherever available. Because vendor pricing varies by ZIP and…
The NAR settlement was supposed to kill buyer-agent commissions. Instead, they’re quietly making a comeback — and if you’re not adapting now, you’re already behind….
Last updated: August 24, 2025 Disclaimer: This article provides general education and is not legal advice. Always consult your state association and counsel. The real…
Last updated: August 24, 2025 The way NYC buyers compensate their agents changed in 2024–2025. MLSs stopped publishing offers of compensation, written buyer-rep agreements became…
Last updated: August 24, 2025 60-Second TL;DR: The Three Must-Know Rules Golden Rule: Any live tour (in-person or virtual) with a buyer requires a signed…
Last updated: August 23, 2025 Introduction Picture this: A potential client searches “real estate agent near me” on Google. Your competitor appears at the very…
