Last updated: September 29, 2025 Picture this: You’re paying $1,200 monthly for what you thought were exclusive buyer leads. Three months in, you discover two other agents in your brokerage are getting the same “exclusive” contacts. As lead generation platforms consolidate market share in 2025, understanding the true cost structure of Realtor.com leads has become…
Last updated: August 31, 2025 Agent spend varies widely; surveys show many agents spend $0–$250 monthly on lead generation, while growth-focused teams often budget $600–$1,000 monthly. As of August 28, 2025, the Freddie Mac Primary Mortgage Market Survey shows the 30-year fixed rate at 6.56%, and with the market showing signs of stabilization after years…
The complete guide every real estate agent needs before investing a single dollar Short answer Realtor.com leads only pay off if you can respond within five minutes, nurture for 12–24 months, and keep cost-per-closing around $2.5k–$8k. Most lists include 60–75% low-intent contacts. If your average commission is under $6k or you lack a follow-up system,…
